Co-Founder

Laurel-Swanson-300x200Laurel was born and raised in San Diego, California. She holds a B.A. in International Area Studies with a Concentration of Latin America from St. Mary’s College of California. During her studies she was fortunate enough to spend semesters in Mexico, Spain, and China, which solidified her passion for travel. After graduation and travelling abroad, she moved back to her home town of Encinitas, California and has been working full-time ever since. She met her fiancé, Daniel, in late 2009 and when his immigration status changed in 2012 she joined him in living in Tijuana, Mexico.

It is there that they saw the desperate need for education of children in all aspects; healthy eating habits, exercise, recycling, and staying in school seemed to be things few practiced. They started little by little by creating an after-school exercise group with kids in their neighborhood and called it: Subibaja: Mejoremos Baja. Since then it has grown to 6 soccer teams strong with over 100 kids participating in the program. In 2015 they officially incorporated as a Non-Profit and called it: The First Goal, Inc.